4 Mistakes That Rookies Usually Make In Email Marketing

 

Email marketing is more than just sending out emails. You need to use the right words, tailor content around your audience, proofread about 10 times before broadcasting the mail out, and much more. If you just started email marketing and excited about sending out your first mail, make a halt and read through these top 4 mistakes rookies make so that you can avoid them!

 

Getting Your Emails Thrown Away In The Spam

If the user can't see your mail or, worse, gets it flagged in his spam, then consider all your hard work down the train. Spam filters rule out any mails that come off as too loud, flashy, or fake. When you type out your content, be formal to a limit.

Refrain from using colored texts, all-caps, and an exorbitant number of exclamation marks. Anything remotely close to “LIMITED OFFER BUY NOW!!!!!!!!!!!” is a strict no. Another reason why emails go to the spam folder is when you use bad HTML or send an image without content, so avoid these two mistakes.

 

Sending Emails Out Without Asking

Are you sure the person you’re sending an email to wants to hear from you? Purchasing email lists is a very poor choice to make. People will enlist your email as spam if you send an email to them out of nowhere. Unless a user has subscribed to your email or contacted you before, you have no reason to spam their inbox without permission.

 

Lack of Personalization

All your subscribers don't have the same reason to subscribe to your email. They came here for different reasons, and you need to address that and filter out your content based on their needs and interests. A great way to do that would be to ask your audience what they are interested in through polls on your website. Have a list of emails from an email finder? Use them wisely.

Many websites let their subscribers choose their interests and then send out emails accordingly. That’s a great way to catch your reader’s attention and retention. You can divide your audience on the various demographics and gain insights into the kind of content they would enjoy.

Another trick could be to stack their needs based on how old they are. Old and loyal customers would like to see what new you have to offer while the new ones will be pulled if you can meet their needs and demands.

 

Spewing a String of Emails At Once

Fix a schedule to send emails out and stick to it. You might be excited to send out the first few emails but don't let this enthusiasm take over ethics and discipline. If you continuously keep filling your receiver's inbox with mails, it won't be long till you're unsubscribed. Keep it to a limit and keep the email to the point if it's a marketing email. Transaction emails, on the other hand, are discussed before-hand; hence you have the liberty to overshoot a bit if it's expected by the other party.

 

Summing Up

Starting with email marketing can be a bit intimidating and challenging at the start, but once you get the hang of it, you will master it with ease. In short, all you have to know is your audience and their boundaries, and you're good to go!

 

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