A Charity Guide to Planning 2021 Fundraising Events
We have seen the broad acceptance of digital events over the past couple of months. These events carried with them a variety of advantages, some unforeseen. Participation barriers have been eliminated and charities have been able to expand out of the
- Jan 31 2021
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A Charity Guide to Planning 2021 Fundraising Events
Adaptation to the new normal
We have seen the broad acceptance of digital events over the past couple of months. These events carried with them a variety of advantages, some unforeseen. Participation barriers have been eliminated and charities have been able to expand out of their immediate geographical area or the normal demographics of their supporters.
In addition, these activities have become more in line with changing public awareness - with a decreased environmental effect and more accessibility than typical event formats. As the public becomes increasingly concerned about their carbon footprint and greater equitable access to resources, virtual events offer organizations a way to show their sharing of these ideals.
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But the return to physical events is still awaited. Charities, which plan physical events in 2021 are seeking to leverage the excitement and the atmosphere of excitement that arrives with their return to normal times
Yet is the opportunity to organize physical events, too big a risk, based upon the return to normalcy? Will the organizers be kept out of the money if events are not possible?
You can have the best of both ways. By incorporating safeguards into your schedule, you can build a fundraiser calendar that allows you to capitalize on IRL engagement wherever possible and where appropriate, can function virtually, almost entirely.
The probability of cancellation is lowest in a virtual case. In this document you can see how the preparation starts there and how the limitations continue to be easier to scale up physical or hybrid format. This helps you to have complete flexibility when creating contingencies to prevent your properly planned event failing.
Start with virtual event planning
Although the planet is awaiting an effective vaccine, it is unlikely that physical events will be restored in full early next year.
However, virtual fundraising activities will likely remain common even after social distancing constraints are relaxed or lifted. Positive format interactions and an increase in digital behavior have increased demand. The new digital public is aware of the fun, comfort and accessibility of digital events.
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A recent Enthuse eBook discusses the following:
"While there is no doubt that physical events will make their return in the months to follow, virtual events are here to stay too and is becoming an ever-increasing part of fundraiser event. They could become major fundraisers and core components of a wide variety of events on their own."
The basis for your 2021 preparation should be virtual events. Consider these events as the basis of your calendar. Built on higher planning stage, physical and hybrid events may move or alter. You can turn these virtual events into physical events if the possibility is properly prepared, if the opportunity exists. But these pillars remain strong, allowing you, regardless of what the future holds, to roll out your agenda with peace of mind.
With virtual events, fewer variables have to be taken into account and therefore there’s a more flexible planning environment. You don't have to think for example about canceling or closing down the venue or about isolating and quarantining people on a large scale. Anything that is well-planned should be able to proceed as scheduled even in the case of another national lock-down!
Switching to virtual fundraising events in 2021 will give organizations confidence that they make efforts and stimulate momentum over the next few months and that supporters can look forward to something good.
It is necessary to promote participation through web-based marketing and to consider how to convert a physical event successfully into a virtual one without losing everything that is authentic.
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