Starbucks needs you to rein in highly customized drink orders—'We have some cleanup to do,' CEO Brian Niccol says - Fortune

Starbucks’ new CEO, Brian Niccol, wants to bring back the chain’s “coffeehouse vibe.”

By: Fortune

Nov 02 2024
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After three straight quarters of declining same-store sales, Starbucks new CEO, Brian Niccol, is making some changes, including cutting down on highly customized drink orders.Both customers and baris… [+3666 chars]

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