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How retailers and media companies are teaming up to bring live shopping to the 2024 VMAs - CNBC

Viewers of the 2024 MTV VMAs will be able to shop the red carpet looks they're seeing in real time with new AI technology from Paramount Global and Shopsense.

By: CNBC

Sep 12 2024
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When viewers tune in to the 2024 MTV VMAs on Wednesday night, they'll be able to shop the outfits and designer looks they're seeing in real time, as legacy media companies look for new ways to moneti… [+8149 chars]

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