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No commercials, just films: PVR Inox adopts ad-free movies amid declining theatre footfalls - Moneycontrol
Cutting down the length of the ads slotted before a movie begins on the big screen from 35 minutes to 10 minutes, the company is looking to add extra shows.
By: Moneycontrol
- Apr 25 2024
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Top multiplex chain PVR Inox has come up with another product to arrest the decline in footfalls in cinemas. They are offering ad-free movies just like a streaming platform.
Weak box office collecti… [+3704 chars]