Essential Tips For A Top-Class Joomla E-Commerce Website

Designing a website can be an extremely critical task when creating an e-commerce website on Joomla. You must keep in mind to present the old concept in a new wrapping to attract the buyers to make the desired action that actually generates the conversion, i.e., make the purchase. The website should have a balance in its appearance and functionality both. 

There is everything you need to create an amazing e-commerce website on Joomla’s web development platform. Joomla is a popular CMS (Content Management System) that includes innumerable options for securing and customising e-commerce websites. Another primary advantage of using the Joomla CMS is that you can use the self-hosted website to create a business website. 

In this article, we will consider some essential tips that you can incorporate while designing your e-commerce website. 

Keep It Minimalistic

A section of people thinks that adding as many functions as possible on the web pages is a great idea to reduce the blank space on the page while designing a website. And finally, they end up making their website look like a graffiti wall with so many colours and elements rather than an e-commerce website.

However, on the contrary, the fact is that the more minimalistic and clean you keep your Joomla e-commerce website, the more you stand a chance of an actual conversion. If your webpage is stuffed with pop-ups, CTAs, banners, etc., you give your visitors more reasons to get distracted and drift them apart from making the purchase.

Importance of Brand Awareness

The buyers look for the trust and credibility of any brand while purchasing anything from the online market. Thus, concentrate on branding on a top-priority basis. If you fail to represent your brand through your design, the customers will not purchase things and make any bank transactions from your website. 

Though, branding or building trust among the customers is not something that can be achieved overnight. It takes years and even decades. But if you know this fact, you must be careful about it from the beginning of designing your e-commerce website.

Put Yourself in the Visitors’ Shoes

There are numerous e-commerce websites out there, as you all must know. So, if you want to get the attention of the buyers, you must wear the thinking hat of the buyers. As a website designer, you must be aware of the trends and demands of the buyers from an e-com website. You must be able to think like your audience. Some of the criteria that people expect from any e-commerce website include an easy and fast payment gateway, a well-designed and easy-to-navigate website, straightforward functions, etc. 

Use High-Quality Product Images

The images you use for the product display are another very crucial factor in sealing the deal. Imagine you are visiting an online shop to buy clothes, and all you can see is blurry images of dresses. Would you still trust the website and still buy the product? No, right?

Whether you sell clothes or anything else, you must use high-quality images of the product from every possible angle with the zoom-in-out function so that the buyers can have an original feel of the product and clear all doubts from the images. Remember, the customers will only buy the product if they can trust you and your products.

Make Scannable Content

Statistics have shown that visitors read only about 20% of the texts given on the websites. People tend to look for the key information about the product from your content or images. So, while developing the content for your website, make sure to keep short paragraphs, bold fonts for significant features, bullet points, etc., for making the content easy to scan. Also, never forget to leave blank space on the site. Hence, the crisper you keep your content, the more you will reach your audience.

Add a Section for the Testimonials

The testimonial section is another crucial element of your e-commerce website to increase the credibility of your brand. It is advisable to keep a completely separate place for displaying the reviews of your existing customers on your Joomla e-commerce website. You can also include a rating section and an option for your customers to share their images using the products. These things will help immensely to influence your future customers to trust you. 

A Quick and Uncomplicated Checkout Process

Create your checkout process as straightforward as possible. Try to incorporate minimum steps before the final transaction and mention all terms and conditions clearly so that the customers find nothing shady about your website. Give every information – shipping method, additional charges, return and refund policy, payment options, etc. – in a crystal-clear way. The checkout process is the last step for the final conversion that determines the survival of your company.

Create Responsive Layouts for Various Devices

People nowadays access e-commerce websites from their different gadgets like desktops/ laptops, tablets, mobiles, etc., as per their convenience of usage. It would help if you kept this in your mind while designing your Joomla e-commerce website to fit all devices perfectly. 

So, if you want to keep your customers glued to your website at all possible times, you have to design a responsive e-commerce website. Creating a responsive website from scratch can be challenging for any person from a non-designer background. Here is the advantage of using the Joomla templates, which makes your work a lot easier.

Summing Up

In addition, there is much more that you can do with your Joomla website. You can add different web extensions to interest your audience depending on the type of your com business. For example, if you are developing a casino website like casino.netbet.com, add Joomla casino extensions with 90 plus online games or a news display extension. We hope these tips will be helpful for you to design a top-notch e-commerce website that helps you gain more conversion rate.